Case Study

Urban Light Ministries

A well established local ministry seeking to expand its reach and obtain an improved focus and direction based on the decision to reduce government grant funding


Build a clear and compelling strategy and brand story

The website needed updating to better tell the Urban Light Ministries story and vision.  However, the first step was to create a clear and compelling mission and vision statement to communicate the renewed passion and drive of the organization.


Taking Years of Experience and Creating a Compelling Story


The programs were delivered within a multiple county area with the majority of the documentation completed manually primarily to fulfill grant requirements.  The donor and participant’s information was in written form or throughout multiple databases.  Other than a logo there was no clear brand strategy.  Digital outreach was minimal through a small Facebook following and website presence.  No analytics or performance records were kept.


Build connection, inspiration and clarity through the staff, board members and volunteers through:

1. Creation of a clear and compelling strategic plan
2. Development of a comprehensive brand book
3. One page message platform that tells the story
4. Updated website to communicate the programs
5. Video testimonials and digital media strategy
6. Implementation of a Donor Management System


After 25 years of building a local ministry it was rewarding to see it all come together with a strategy and marketing plan that dramatically increased our outreach through our new online presence.”

Eli Williams, Founder and President

Brand Design Layout and Print Media

Social Media

Video Production

Online Courses

POPS 101

POPS 101 is an introduction to healthy fathering principles. POPS is an acronym that stands for Protector, Order keeper, Provider and Stabilizer.

POPS 101 is a primer that whets the desire of a father, father to be, father figure, or mentor to learn more about becoming the best father he can be to his family.

This course can be taken alone or within a discussion or workshop setting with a group of fathers seeking to become better POPS.

There is a facilitator course that goes along with this participant’s course for workshop leaders.

POPS 101 - Spanish

Realizándose de la Mejor Manera como Protector, Cuidador, Proveedor y Estabilizador para su familia.

PARENTELA 101 es un curso introductorio a los principios sanos de paternidad. POPS es un acrónimo que significa Protector, Ordenador, Proveedor y Estabilizador.

PARENTELA 101 es in curso primario que despierta los deseos de un padre, un padre por serlo, figura paterna, o mentor para aprender como convertirse en el mejor padre para su familia.

Este curso se puede tomar singularmente o dentro de un grupo de discusión o taller con otros padres buscando como convertirse en mejore POPS.

También hay un curso para facilitar como presentador del taller a lo largo de este curso para participantes.

The Sonshine Clubs - Online

The Sonshine Clubs is an after school ministry that has been serving elementary school children for over 25 years.  With the elimination of after school programming due to COVID-19 Urban Light Ministries was determined to convert the curriculum to an online resource for the children and their parents.