How prepared was your nonprofit for the changes in 2020?
As Philip Crosby, an expert on total quality management once said, “Good things only happen when planned; bad things happen on their own.”
Nonprofit’s experience ongoing change due to numerous and often simultaneous external factors that are beyond their control. Many of these factors can be uncovered and managed through conducting a SWOT analysis discussed last week. But, in the end, it is your people that have to accept, adapt and act on the change. Your nonprofit’s success culminates in your constituent’s desire, knowledge, and ability to make it happen successfully. So to build and implement an effective change management strategy you need to address both the process and the people. To be successful you must take an assessment of your change management process and ensure you answer the important questions concerning how you assess, prepare, manage and reinforce the necessary change.
To assess your organization’s ability to change you need to identify any roadblocks that may be in the way. As you prepare for the change can you need to assign a lead who can establish a sense of urgency and ensure the knowledge is acquired and as many of the roadblocks identifies are removed? When you begin to manage through the change you need to identify the short-term wins and celebrate them to build momentum. And finally, once implemented how do you ensure the change will be sustained? What are the plans to reinforce and anchor the change into the culture of the organization?
As you work through the process you also have to simultaneously address the change down to the individual level. The ADKAR model is a great coaching tool to support individuals through the process.
Each individual in the organization needs to have a clear understanding and awareness of the need to change.
They need the desire to support and participate in the change.
They need the knowledge of how to change through education and training. 4. They need to have the acquired skills and resources giving them the ability to implement the change.
They need continual reinforcement to sustain the required change.
Understanding each of these steps and providing an assessment of your organization’s ability to implement them is critical to your success.
After last year’s unprecedented events it may be time to do a SWOT analysis for your organization. The SWOT analysis should be used to identify internal strengths and weaknesses and external opportunities and threats that influence and affect your performance. Your organization’s strengths can be your staff’s motivation and the major building blocks of your key marketing messages.
Understanding your weaknesses helps you improve and adapt practices to help mitigate any negative impact. By taking the time to identify opportunities you can spot new areas of growth and capitalize on those that could be the difference to your organization’s ability to get new donors and supporters.
The four things that will make your SWOT analysis meaningful and successful are to:
Be honest with your assessment and have others review it providing honest feedback.
Start with what you know. Your strengths and weaknesses are usually easier to identify than external factors so get information from as many sources as you can including external partners, suppliers and major donors.
Look at different scenarios based on how external factors are changing. Identify how you can capitalize on these opportunities and minimize the impact of potential threats.
Finally, the best strategy is the one you use. So make sure you use this new knowledge to adapt and change your marketing. Keep the SWOT analysis as a fluid document and a major input to your marketing plans. What do you need to adapt to communicate your message that shows the world how you make an impact.
If you would like more information on how to conduct a SWOT analysis for your organization or to learn more about the roadmap to successfully implement and manage the 10000 per month google ad grant, please go to my website at www.movementum.com. Next week I will address how to adapt and manage through changes while remaining true to your mission. But, until then, have a great week.
Do you wish there was a way you could find more donors and supporters for your nonprofit? This week’s Movementum Moment identifies one way you can find more donors and engage with influencers that are interested in your nonprofit. Using a social media listening tool provides you with the ability to connect to the right people and discover strategic insights supported by data. It provides you with the data you need to successfully implement your digital marketing strategy for a reasonable cost.
The social listening tool identified in this episode is Awario. This is a relatively new tool that provides a vast amount of social media data for a very reasonable cost. They provide a 50% discount to nonprofits. For more information on social media listening and how you can improve your digital marketing go to the website https://www.movementum.com and review one of the “How-to-guides,” entitled “Discovering and Connecting Through Social Listening.”
What would you give to have more personal time while also growing your nonprofit at the same time? If you use automated tools to connect with the people that are important to your nonprofit you can communicate more effectively while taking away many administrative tasks. In this week’s Movementum Moment Bruce Stapleton reviews 3 tools that you can use to help reach more people and engage with messages that are meaningful and impactful. The tools also provide you the ability to continually create the important content you need for your website and social media posts. The three tools reviewed in this video are: Airtable, Google Data Studio, and ConvertKit.
Hi welcome to this week’s Movementum Moment. This week I want to help you build your marketing momentum by giving you three online tools that will improve your nonprofit’s performance and more importantly, make your life easier through automating the many tasks that you’re probably now doing manually. Hi, my name is Bruce Stapleton the founder of the Movementum Group. So what are your toughest challenges for 2021? If you’re similar to the nonprofits that I work with then some of your challenges that you’re facing include finding more donors, getting people to volunteer, and consistently creating content for your website and social media. The trick is to automate many of these processes that you now do manually. Like sending out bulk emails or downloading data for reports. Now I haven’t found a perfect tool yet that does everything but I do have ones that work together seamlessly so you can get back to what’s important in making an impact with your non-profit.
One of the tools is AirTable. This free content management tool provides you with the ability to easily collaborate with your staff, board members, and anyone else that may need access to this important information. This tool has many easy to follow templates that meet your needs for content creation and event tracking. It also provides automated notifications or alerts when something is completed or needs attention. It’s as easy to use as a spreadsheet but has many of the functions of a database that helps you organize your business.
The second tool that links with AirTable and allows you to build a dashboard to easily track and monitor many aspects of your business is Google Data Studio. This automatically updates the data as it’s created in AirTable or whatever source you’re using. It’s visually pleasing with charts and graphs and links with Google Sheets and Google Analytics. It can connect with over 300 data sources incorporating ones you probably are currently using right now. You can create easy to understand dashboards to monitor your nonprofit’s performance and show management or your donors how you’re doing. This tool is also free.
The final tool for this week is an email system that allows you to automatically send out emails based on specific criteria thereby eliminating the administrative tasks of bulk emails and remembering to send them out on a regular basis. Sure there are many email systems out there that allow you to send and collect emails and manually send them out in bulk. But, are you using the automation tools that allow you to send emails automatically as people engage with your non-profit? Are you tailoring your emails to fit the needs of specific groups? One way to improve your content creations is to send an automatic email weekly to your staff and volunteers asking them to write a few bullet points on what good things have happened that week. This will help you build your content for inspiring stories and social media posts. One tool that’s easy to use and builds great landing pages you know is ConvertKit. You can build automated sequences based on subscriber behaviors and continually reach out to them with meaningful content. You can also automatically send email reminders to your staff and volunteers. The great thing about ConvertKit is that’s easy to use and it will also link with Google Data Studio to give you easy reporting and real-time monitoring. ConvertKit has a free option for capturing emails and building your lead pages. But, if you want to use the automated features, which is really the key reason to use it, the cost is around twenty-nine dollars a month. A small fee to pay for the extra time and return you’re going to get from these automated tools.
So if you’re not currently using digital tools to collaborate, automate, and report the great things your non-profit’s doing then you need to stop take a look at what these three tools can do for your organization. Take away those many administrative tasks from your staff so they can spend the time on the important things to build your nonprofit. So good luck and see you next week.
Note: ConvertKit Link is an affiliate link. However, I fully support and use this product.
Does Your Nonprofit’s 2021 Marketing Strategy Connect the DOTS?
Hi and welcome to this week’s Movementum Moment. I am Bruce Stapleton the founder of the Movementum Group here to provide you a quick tip on how to regain that momentum you may have lost in your marketing last year.
How well have you connected the DOTS of your digital marketing plan for 2021? DOTS is an acronym for:
Defining your mission,
Outlining your goals,
Telling your impact stories
Selecting your best keyword phrases.
I can guarantee you that your goals and stories have changed in the past 9 months. Take some time with your staff and board this month to step back and look at your marketing strategies.
Do your website and social media tell the stories you want to use to grow your donors and supporters in 2021?
Is what people read about your nonprofit consistent throughout your webpage, google business page, GuideStar Nonprofit page, and other digital platforms where your organization is found?
Recharge your mission statement and build the marketing momentum you need by making sure your goals are in line with your mission and you are using the best keywords in your digital marketing to attract the supporters you want. There was never a better time to realign your marketing to reenergize your marketing momentum.
Does Your Nonprofit Website Pass the 30 Second Test?
Hi and welcome to this week’s Movementum Moment. I am Bruce Stapleton the founder of the Movementum Group here to provide you a quick tip on how to make your marketing count.
With all the changes that happened in 2020, it is a good idea to take a quick look at your website to see if it still passes the 30-second test. Can a new viewer understand in 30 seconds by looking at your website what your organization does? Have the changes you made over the last 9 months including your increased online presence been effectively communicated? Does your homepage answer the questions of:
what you do;
how can you make your web visitors life better;
and, how can they get involved?
You may want to take a step back and see if your mission statement has changed based on this new normal of no live events and working from home. Take the time to make sure you are getting your message out loud and clear. It is hard to build your marketing momentum if your messages are not clear and consistent and focus on your new way of doing business.