Nonprofit Marketing Toolkit Overview
To build and sustain your marketing momentum you need a roadmap.
How well can your staff and board members tell your nonprofit’s story? Are you getting enough traffic to your website? This toolkit is designed to help nonprofits:
- Build a strong and compelling mission and vision
- Create a strategic brand strategy that can be communicated clearly and with impact
- Develop a digital marketing strategy that drives traffic to your website and builds your list of donors and supports
- Build you a marketing framework that gets the most impact from the Google Ad Grant
The course is designed to help you build a strong brand strategy and digital marketing plan to reach more donors and supporters. The Nonprofit Marketing Toolkit was developed to meet the specific needs of nonprofits.
Nonprofit Focused – Nonprofits focus on a cause where they are offering intangible services that makes their strategic planning and marketing different than that of a “for-profit” company. The toolkit was developed specifically to meet the unique needs of a nonprofit 501(c)3 organization.
Build a Compelling Brand – Having a clear and compelling mission, vision and brand positioning statement is critical to the success of any nonprofit. The toolkit provides a roadmap to building an effective strategic plan and compelling brand strategy.
Improve Marketing Impact – Google generously offers any eligible nonprofit $10,000 of FREE Google Ad spending every month. The goal of the toolkit is to help nonprofits build an effective digital marketing strategy so they can take full advantage of the Google Ad Grant and maximize the leverage of their marketing to increase donors and supporters.
The toolkit takes you through each step of the roadmap to help you build momentum in your marketing programs.
