The Nonprofit Marketing Momentum Score Card is a tool to assess your organization’s current marketing momentum and identify specific areas for improvement. The tool provides a visual representation of your organization’s marketing strength and provides a useful assessment for comparing marketing improvements when re-evaluated over time. The Score Card is divided into 8 sections and presented in the order that you should build your marketing strategy. The more you improve the prior section the more you can improve subsequent sections. For example, you need a clear and compelling Unique Selling Proposition for each buyer persona before you can begin to create your brand positioning and key messages.
Before beginning Lesson 1 it is best to assess where your Nonprofit stands within each of the eight categories. That will help you understand in which lessons you need to spend the most time and energy to improve your Scorecard results.
Once you complete the Scorecard you will be email the results. Let’s get started: