Google Ad Grant Webinar
Free Resources and Toolkit Information
Download Your Free Resources
Download the Google Ad Grant Worksheet
Complete this worksheet before applying for the Google Ad Grant to ensure your website and call to actions are in place so your Google Ads will track your audience and get them to respond.
Download the Google Ad Grant WEbsite Checklist
Make sure your website follows all of the guidelines to effectively implement and manage the Google Ad Grant. This worksheet provides you the requirements and recommended suggestions for getting your website ready.
Download Google's Top Tips
This resource provides you with Google’s Top 5 Tips for successfully using the Google Ad Grant.
How - to - Guide | Expanding your Reach with the Google Ad Grant
The perfect guide to begin your journey to getting access to $10,000 per month in Google Ad spending with the resources and guidance to make you successful in building your nonprofit’s reach to new donors.
Strategy and marketing Toolkit
Designed to meet the needs of any size nonprofit
Nonprofit Focused
Nonprofits focus on a cause where they are offering intangible services that makes their strategic planning and marketing different than that of a “for-profit” company. The toolkit was developed specifically to meet the unique needs of a nonprofit 501(c)3 organization.
Build a Compelling Brand
Having a clear and compelling mission, vision and brand positioning statement is critical to the success of any nonprofit. The toolkit provides a roadmap to building an effective strategic plan and compelling brand strategy.
Improve Marketing Impact
Google generously offers any eligible nonprofit $10,000 of FREE Google Ad spending every month. The goal of the toolkit is to help nonprofits build an effective digital marketing strategy so they can take full advantage of the Google Ad Grant and maximize the leverage of their marketing to increase donors and supporters.
Put the Toolkit Together that best meets your nonprofit’s needs
Step 1
Strategic Planning
Step 2
Strategic Branding
Step 3
Brand Storytelling
Step 4
Social Listening
Step 5
Search Engine Marketing
Step 6
Content Marketing and Management
