Marketing Score Card

Take an Assessment of Your Organization’s Marketing Momentum

Assess your Current Marketing Momentum

Complete the Marketing Score Card to assess your organization’s current marketing momentum and identify specific areas of importance and improvement.  The tool provides a visual representation of your organization’s marketing strengths and weaknesses.

What does the Score Card measure?

The Marketing Score Card is a unique tool that identifies the effectiveness of each critical step in building a robust marketing strategy.  The five categories identified and assessed include:

  1. Movement – evaluates your value proposition, SWOT, Business Model Canvas and SMART Goals
  2. Market – how well you understand the different personas that impact your nonprofit’s success
  3. Message – reviews your brand message and a content framework that resonates with your targeted personas
  4. Medium – evaluates the effectiveness of your web strategy and how well it integrate with social media, email and paid campaigns
  5. Mechanics – reviews your marketing tech stack including the automations and workflows to maximize your digital marketing return

How do I Complete the Score Card?

The Marketing Score Card is provided to you as a Google Form that may be completed on your computer, tablet or smartphone.   You will be emailed your report once you complete the questions.  You can click here to begin.

Let us Help you Get the most impact out of the $10,000 per month Google Ad Grant

If managed effectively it can have an big impact on your ability to reach new donors.

Let’s Get Started

Ready To Put Some Momentum in Your Marketing?