Does Your Nonprofit Website Pass the 30 Second Test?

Hi and welcome to this week’s Movementum Moment.  I am Bruce Stapleton the founder of the Movementum Group here to provide you a quick tip on how to make your marketing count.

With all the changes that happened in 2020, it is a good idea to take a quick look at your website to see if it still passes the 30-second test.  Can a new viewer understand in 30 seconds by looking at your website what your organization does?  Have the changes you made over the last 9 months including your increased online presence been effectively communicated?  Does your homepage answer the questions of:

  • what you do;
  • how can you make your web visitors life better;
  • and, how can they get involved? 

You may want to take a step back and see if your mission statement has changed based on this new normal of no live events and working from home.   Take the time to make sure you are getting your message out loud and clear.  It is hard to build your marketing momentum if your messages are not clear and consistent and focus on your new way of doing business.