Take a SWOT at your Nonprofit’s Mission

Movementum Moments – Episode 5

After last year’s unprecedented events it may be time to do a SWOT analysis for your organization. The SWOT analysis should be used to identify internal strengths and weaknesses and external opportunities and threats that influence and affect your performance. Your organization’s strengths can be your staff’s motivation and the major building blocks of your key marketing messages.

Understanding your weaknesses helps you improve and adapt practices to help mitigate any negative impact. By taking the time to identify opportunities you can spot new areas of growth and capitalize on those that could be the difference to your organization’s ability to get new donors and supporters.

The four things that will make your SWOT analysis meaningful and successful are to:

1. Be honest with your assessment and have others review it providing honest feedback.
2. Start with what you know. Your strengths and weaknesses are usually easier to identify than external factors so get information from as many sources as you can including external partners, suppliers and major donors.
3. Look at different scenarios based on how external factors are changing. Identify how you can capitalize on these opportunities and minimize the impact of potential threats.
4. Finally, the best strategy is the one you use. So make sure you use this new knowledge to adapt and change your marketing. Keep the SWOT analysis as a fluid document and a major input to your marketing plans. What do you need to adapt to communicate your message that shows the world how you make an impact.

If you would like more information on how to conduct a SWOT analysis for your organization or to learn more about the roadmap to successfully implement and manage the 10000 per month google ad grant, please go to my website at www.movementum.com. Next week I will address how to adapt and manage through changes while remaining true to your mission. But, until then, have a great week.