Nonprofit Focused
Strategy and Marketing Toolkit
A complete, easy-to-follow program for building your nonprofit’s marketing momentum.
Designed to meet the needs of nonprofit’s with limited time and limited budgets.
Strategy and marketing Toolkit
Designed to meet the needs of any size nonprofit

Nonprofit Focused
Nonprofits focus on a cause where they are offering intangible services that makes their strategic planning and marketing different than that of a “for-profit” company. The toolkit was developed specifically to meet the unique needs of a nonprofit 501(c)3 organization.

Build a Compelling Brand
Having a clear and compelling mission, vision and brand positioning statement is critical to the success of any nonprofit. The toolkit provides a roadmap to building an effective strategic plan and compelling brand strategy.

Improve Marketing Impact
Google generously offers any eligible nonprofit $10,000 of FREE Google Ad spending every month. The goal of the toolkit is to help nonprofits build an effective digital marketing strategy so they can take full advantage of the Google Ad Grant and maximize the leverage of their marketing to increase donors and supporters.
Put the Toolkit Together that best meets your nonprofit’s needs
Step 1
Strategic Planning

Step 2
Strategic Branding

Step 3
Brand Storytelling

Step 4
Social Listening

Step 5
Search Engine Marketing

Step 6
Content Marketing and Management
